Mahesti, Dina (2026) Branding Design of the Visual Identity of "Indonesia Drone Neksus" in Building the Image of Operational Drone Services. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The rapid advancement of technology has transformed various industries to become more creative and innovative, one of which is the drone technology industry. Drones are utilized to assist human activities and improve efficiency in performing various tasks. One emerging company in this growing industry is Indonesia Drone Neksus. In the competitive landscape of today’s industrial era, branding plays a crucial role in differentiating a company from its competitors. However, Indonesia Drone Neksus currently lacks strong and consistent branding and visual identity, which has resulted in a weak corporate image and limited public recognition. The visual identity branding design for Indonesia Drone Neksus employs a Mixed Methods approach, combining both qualitative and quantitative research. Through these methods, the study gathered primary and secondary data to support the design process. Furthermore, the development of the visual identity follows the Design Thinking framework, which emphasizes understanding user needs, ideation, and creative problem-solving to produce an effective branding outcome. Based on the analysis of the collected data, it was found that public awareness of Indonesia Drone Neksus remains low. This is primarily due to the absence of a clear and consistent visual identity, which hinders the company’s ability to establish a distinct image compared to its competitors. The lack of visual coherence makes it challenging for the company to convey professionalism and reliability to its audience. The branding and visual identity design of Indonesia Drone Neksus serves as a potential solution to build a stronger corporate image and enhance public awareness. By applying key visual elements such as logo, color, and typography, the company can develop a more cohesive and recognizable identity. Consequently, the creation of this visual branding is expected to become a strategic foundation in shaping a professional and trustworthy image for Indonesia Drone Neksus within the national drone industry.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts N Fine Arts > N Visual arts > N61-72 Theory. Philosophy. Aesthetics of the visual arts |
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| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | DINA MAHESTI | ||||||||||||
| Date Deposited: | 02 Jun 2026 02:53 | ||||||||||||
| Last Modified: | 02 Jun 2026 02:53 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/52781 |
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