Oktavia, Carrisa Putri (2026) PENGARUH WORD OF MOUTH, KUALITAS INFORMASI GOOGLE MAPS, DAN CITRA KLINIK TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA LAYANAN PADA LABORATORIUM SEJAHTERA PASURUAN. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to analyze the simultaneous and parsial effects of word of mouth, Google Maps information quality, and clinic image on purchasing decisions at Sejahtera Pasuruan Laboratory. The research uses an associative quantitave approach. The population consists of 187 service users, with a sample of 103 respondents selected through purposive sampling. Data were analyzed using Multiple Liniear Regression via SPSS 25. The results show that simultaneously, word of mouth, Google Maps information quality, and clinic image significantly influence purchasing decisions (F-test sig 0.000). Parsially, word of mouth and clinic image have a significant positive effect, while Google Maps information quality does not significantly influence purchasing decisions. This lack of significance is attributed to the respondent demographic, which is dominated by users over 55 years old (63%).
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Carrisa Putri Oktavia | ||||||||
| Date Deposited: | 25 May 2026 07:14 | ||||||||
| Last Modified: | 25 May 2026 07:41 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/52407 |
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