Safitri, Rifasya Safira (2026) Analisis Triple Bottom Line dalam Penerapan Corporate Social Responsibility pada PT Bank CIMB Niaga Tbk untuk Mewujudkan Citra, Reputasi, dan Keberlanjutan Bisnis Perusahaan Periode 2021-2025. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to analyze the implementation of Corporate Social Responsibility (CSR) at PT Bank CIMB Niaga Tbk using the Triple Bottom Line approach, which includes the dimensions of people, planet, and profit, in supporting corporate image, reputation, and business sustainability. The research problem focuses on how CSR implementation in the banking sector can be integrated with corporate strategy to generate sustainable social, environmental, and economic impacts. This research applies a qualitative approach with a descriptive research design. Data were collected through in-depth interviews, non-participant observation, and documentation of the company’s CSR programs. Informants were selected using purposive sampling, involving internal stakeholders responsible for CSR management and external beneficiaries of the programs. The findings indicate that the CSR implementation of PT Bank CIMB Niaga Tbk during the period 2021–2025 reflects an integrated application of the Triple Bottom Line principles through programs in education, health and social welfare, economic empowerment, and climate and environmental initiatives. These programs not only contribute to community development and environmental protection but also strengthen corporate image, enhance organizational reputation, and support long-term business sustainability. Keywords: Corporate Social Responsibility, Triple Bottom Line, Strategic Management, Corporate Image, Business Sustainability
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economics |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Rifasya Safira Safitri | ||||||||
| Date Deposited: | 18 May 2026 04:34 | ||||||||
| Last Modified: | 18 May 2026 04:34 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/51796 |
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