Sulafasyah, Lili (2026) Analisis Jaringan Komunikasi Isu Keracunan Makan Bergizi Gratis (MBG) di Twitter. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to map the patterns of relationships between accounts, the structure of cluster formation, the roles of key actors, and public sentiment trends in conversations about the Free Nutritious Meal Program (MBG) poisoning issue on platform X (Twitter), as an evaluation of the government's communication strategy. The study uses a Social Network Analysis (SNA) approach with NodeXL Pro software to map network structures and central actors, Orange Data Mining to analyze sentiment, and Asigta for thematic conversation network analysis. The results show that conversations during the period of September 23-30, 2025, formed a large-scale network connected in one giant component and divided into 1,394 clusters with low modularity, enabling the rapid dissemination of information and opinions across groups. National media outlets such as @kompascom, @tempodotco, and @kumparan occupied central positions with high in-degree and betweenness centrality values, thus serving as the main references and connectors between conversations. The surge in conversations on September 25, 2025, and the rise of the hashtag #MakanBergiziGratis to the second trending topic in Indonesia indicate that the issue has gained widespread attention and national prominence. Although positive sentiment is quantitatively more dominant, thematic network analysis shows that “MBG” is consistently associated with “poisoning,” “students,” and “victims,” resulting in a shift in meaning in the digital space. Hashtag and emoji networks reinforce the narrative and emotional dimension of the conversation. Thus, the perception of risk is formed not only because of the dominance of negative sentiment, but also because of the repetition and interconnectedness of meaning in the communication network. These findings show that policy crises in the social media era are not only influenced by the content and implementation of programs, but also by negligence at the organizational level and patterns of interconnectedness in digital space conversations. The way issues spread and reinforce each other among actors also shapes public perception. Therefore, government communication strategies need to be accompanied by real-time monitoring of conversations and active efforts to redirect the developing connections between meanings in order to maintain and restore public trust. Keywords: Crisis Communication, Social Network Analysis, Twitter, MBG, Public Sentiment
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | A General Works > AS Academies and learned societies (General) H Social Sciences > HD Industries. Land use. Labor > HD30.3 Communication in Organizations H Social Sciences > HN Social history and conditions. Social problems. Social reform T Technology > T Technology (General) |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | LILI SULAFASYAH | ||||||||
| Date Deposited: | 09 Mar 2026 07:55 | ||||||||
| Last Modified: | 09 Mar 2026 07:55 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/50215 |
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