Hanifmirza, Fadli Ridho (2026) Strategi Ekspor CV Bolu Ketan Mendut Dalam Menembus Pasar Internasional Pada Tahun 2021-2024. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study examines the strategy of CV Bolu Ketan Mendut in penetrating the international market during the period 2021–2024. The processed food industry in Indonesia has continued to grow positively despite the post COVID-19 pressures. As a small and medium sized enterprise (SME) engaged in food production, CV Bolu Ketan Mendut has successfully entered international markets and exported its products to several countries, including Australia, China, Turkey, Malaysia, and Singapore. This achievement is attributed to the unique characteristics of its chocolate sticky rice brownies product, which emphasizes quality assurance and standardized production processes, ensuring consistent taste and texture. The results of this study indicate that the company employs several strategies, including product innovation and adaptation strategies, product standardization strategies, and product promotion strategies. This research uses a qualitative approach, with primary data obtained through interviews and secondary data collected from literature studies to obtain information on how CV Bolu Ketan Mendut conducts marketing activities in international markets. The findings provide insights into the export strategies implemented by CV Bolu Ketan Mendut in expanding its market presence in the global market.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | J Political Science > JZ International relations | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of International Relations | ||||||||
| Depositing User: | Fadli Fadli Ridho Hanifmirza Fadli | ||||||||
| Date Deposited: | 06 Mar 2026 03:28 | ||||||||
| Last Modified: | 06 Mar 2026 03:28 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/49745 |
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