Yahya, Daka Radhiyan (2025) Pengaruh Inovasi Produk, Strategi Pemasaran, dan Kualitas Pelayanan Terhadap Daya Saing UMKM pada E-Peken Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to analyze the influence of product innovation, marketing strategy, and service quality on the competitiveness of MSMEs. The research employs a quantitative approach, with a sample consisting of 96 business actors registered on the E-Peken Surabaya platform. Data were collected through the distribution of questionnaires and analyzed using SPSS software version 29. The results of the study indicate that the three independent variables—namely product innovation, marketing strategy, and service quality—have a significant influence on the competitiveness of MSMEs
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | daka radhiyan yahya | ||||||||
| Date Deposited: | 04 Dec 2025 03:46 | ||||||||
| Last Modified: | 04 Dec 2025 03:46 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/47596 |
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