Hafizhah, Izdihar Nisrina (2025) Pengaruh Customer Experience Dan Brand Image Terhadap Repurchase Intention Konsumen Fore Coffee di Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to analyze the influence of Customer Experience and Brand Image on Repurchase Intention of Fore Coffee consumers in Surabaya. This research applies a quantitative approach using questionnaires distributed to 120 respondents who are Fore Coffee consumers in Surabaya. The sampling technique used is non-probability sampling with purposive sampling method. Data were analyzed using Partial Least Square (PLS) based on Structural Equation Modeling (SEM) through SmartPLS 4.0. The results indicate that Customer Experience has a positive and significant effect on Repurchase Intention. Similarly, Brand Image also positively and significantly affects Repurchase Intention. These findings emphasize that good customer experience and a strong brand image can increase consumer repurchase intention toward Fore Coffee.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products H Social Sciences > HF Commerce > HF5415.5 Customer services |
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| Divisions: | Faculty of Economic and Business > Departement of Management | ||||||||
| Depositing User: | Izdihar Nisrina | ||||||||
| Date Deposited: | 27 Nov 2025 06:21 | ||||||||
| Last Modified: | 28 Nov 2025 07:46 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/46999 |
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