Nurhidayah, Marshyanda Putri (2025) PENGARUH BAURAN PEMASARAN (MARKETING MIX) TERHADAP VOLUME PENJUALAN PADA UD. RANCANG KENCONO PONOROGO. Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Cover)
21042010293.-cover.pdf Download (1MB) |
|
Text (Bab 1)
21042010293.-bab1.pdf Download (351kB) |
|
Text (Bab 2)
21042010293.-bab2.pdf Restricted to Repository staff only until 19 November 2027. Download (368kB) |
|
Text (Bab 3)
21042010293.-bab3.pdf Restricted to Repository staff only until 19 November 2027. Download (353kB) |
|
Text (Bab 4)
21042010293.-bab4.pdf Restricted to Repository staff only until 19 November 2027. Download (613kB) |
|
Text (Bab 5)
21042010293.-bab5.pdf Download (159kB) |
|
Text (Daftar Pustaka)
21042010293.-daftarpustaka.pdf Download (185kB) |
|
Text (Lampiran)
21042010293.-lampiran.pdf Restricted to Repository staff only until 19 November 2027. Download (734kB) |
Abstract
Indonesia's economic growth is significantly influenced by small and medium industries (SMIs). In addition to creating jobs, SMIs drive economic expansion in various regions, including rural areas. The purpose of this study is to analyze the effect of the marketing mix, consisting of product, price, location, and promotion, on sales volume at UD. Rancang Kencono Ponorogo. An associative research type using a quantitative approach was used in this study. The population and sample consisted of 50 employees of UD. Rancang Kencono. A saturated sampling technique was used in this study because the population size was less than 100. The type of data used was primary data, using data collection techniques through the distribution of questionnaires to employees of UD. Rancang Kencono Ponorogo. Multiple linear analysis techniques were used through SPSS version 26 to determine the effect of Marketing Mix indicators (Product, Price, Location, Promotion) on Sales Volume at UD. Rancang Kencono. The results of the F test show that the Marketing Mix indicators of Product (X1), Price (X2), Location (X3), and Promotion (X4) together have a significant effect on Sales Volume (Y). The results of the T test show that only Product (X1) and Price (X2) have a significant partial effect on Sales Volume (Y), while Location (X3) and Promotion (X4) do not have a significant partial effect on Sales Volume (Y). The results of the determination test show that the variables of Product, Price, Location, and Promotion have the ability to explain 50.9% of the Sales Volume variable, while other variables not included in this study contribute the remaining 49.1%.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Marshyanda Putri Nurhidayah | ||||||||
| Date Deposited: | 19 Nov 2025 06:55 | ||||||||
| Last Modified: | 19 Nov 2025 06:55 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/46862 |
Actions (login required)
 |
View Item |