Saputri, Intan Dwi Isma (2025) Pengaruh Environmental Awareness dan Green Marketing Mix terhadap Loyalitas Pelanggan pada Fore Coffee Merr Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to analyze the effect of Environmental Awareness and Green Marketing Mix on Customer Loyalty. Increasing environmental awareness has encouraged companies to implement sustainable marketing strategies. This study uses a quantitative approach with a survey method through questionnaires to 100 customers. Data analysis was performed using validity and reliability tests, multiple linear regression, F-test, and t-test with the help of SPSS version 25. The results show that simultaneously, Environmental Awareness and Green Marketing Mix have a positive and significant effect on Customer Loyalty. However, partially, Environmental Awareness has no effect and is not significant, while Green Marketing Mix has a positive and significant effect on Customer Loyalty.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > HF5001 Business. Business Administration |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Intan Dwi Isma | ||||||||
| Date Deposited: | 19 Nov 2025 08:35 | ||||||||
| Last Modified: | 19 Nov 2025 08:35 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/46257 |
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