Khawarizmi, Muhammad (2025) Pengaruh Asal Negara Dan Sikap Konsumen Terhadap Preferensi Konsumen Buah Anggur Shine Muscat Pada Retail Modern Di Kota Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Shine muscat grapes are one of the quality imported fruits with a fairly high demand in Indonesia in 2024 amounting to 78,538 tons. However, the issue of pesticide residues in shine muscat grapes is one of the factors that influence consumer attitudes towards product safety, thus potentially influencing consumer preferences in purchasing. This study aims to analyze the influence of country of origin and consumer attitudes on consumer preferences for shine muscat grapes in modern retail in Surabaya City. This study uses a quantitative method with data collection techniques using purposive sampling and random sampling on 100 respondents. Data collection was carried out in June-July 2025, data were collected through questionnaires and structured interviews, then analyzed using SmartPLS 4.0. The results of this study indicate that the country of origin variable and the consumer attitude variable have a positive and significant influence on consumer preferences in choosing shine muscat grapes in modern retail, especially Papaya Fresh Gallery and Hokky Fruit supermarkets. Keywords: Country Of Origin, Consumer Attitudes, Consumer Preferences, Modern Retail
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | S Agriculture > S Agriculture (General) | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Muhammad Khawarizmi 18 | ||||||||||||
| Date Deposited: | 19 Sep 2025 02:37 | ||||||||||||
| Last Modified: | 19 Sep 2025 02:37 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/43785 |
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