WIBOWO, CINTAMI PRASISTA (2025) EVALUASI PENERIMAAN KONSUMEN UNTUK BERTRANSAKSI DENGAN E-COMMERCE SARUNGINDONESIA.CO.ID MENGGUNAKAN MODEL TAM. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The development of technology has made e-commerce the main choice for online shopping. SarungIndonesia.co.id owned by PT. Behaestex is present as an alternative sales platform outside the large e-marketplace, but sales are still low so it is necessary to evaluate the level of consumer acceptance. This study aims to evaluate consumer acceptance to transact with e-commerce SarungIndonesia.co.id using the TAM model with the addition of Perceived Enjoyment, Trust, and Privacy variables. This research method uses a quantitative approach with PLS-SEM through SmartPLS 3.2.9. Data were collected from 404 respondents with a simple random sampling approach. The results showed that Perceived Ease of Use has a significant effect on Perceived Usefulness and Attitude Toward Using. Perceived Usefulness is proven to have a significant effect on Behavioral Intention, but not significant on Attitude Toward Using. Attitude Toward Using actually shows a negative although significant effect on Behavioral Intention. Furthermore, Behavioral Intention has a significant effect on Actual Use. The additional variables Perceived Enjoyment and Trust proved to have a significant effect on Behavioral Intention, while Privacy had no significant effect. This finding confirms that consumer acceptance is more influenced by convenience, usability, comfort, and trust than attitude or privacy.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | H Social Sciences > HF Commerce Q Science > Q Science (General) T Technology > T Technology (General) |
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| Divisions: | Faculty of Computer Science > Departemen of Information Systems | ||||||||||||
| Depositing User: | cintami prasista wibowo | ||||||||||||
| Date Deposited: | 16 Sep 2025 08:41 | ||||||||||||
| Last Modified: | 16 Sep 2025 08:41 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/43718 |
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