Nazarudin, Muchamad Ilham (2025) Pengaruh Persepsi Harga dan Kualitas Produk terhadap Keputusan Pembelian Distro Blood bounD. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Price perception reflects the consumer's assessment of the alignment between the offered price and the benefits and quality received, while product quality reflects a product's ability to perform its functions optimally. These two factors are believed to influence consumer purchasing decisions in the fashion industry, particularly in the distro business. This research uses a quantitative approach with a survey method by distributing questionnaires to 98 respondents who have made purchases at Distro Blood bounD during the period of June 21 to July 2. The research instrument uses a Likert scale, and sampling was conducted using accidental sampling technique. Data analysis was performed using the SEM-PLS method with the help of SmartPLS4 software. The research findings indicate that price perception and product quality have a positive and significant effect on purchasing decisions. This finding implies that business actors in the streetwear industry need to maintain price stability over a certain period and improve product performance, especially in terms of comfort, to encourage purchasing decisions.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics | ||||||||
| Divisions: | Faculty of Economic and Business > Departement of Management | ||||||||
| Depositing User: | muchamad ilham nazarudin | ||||||||
| Date Deposited: | 11 Sep 2025 04:52 | ||||||||
| Last Modified: | 11 Sep 2025 04:52 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/42661 |
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