Rizqiah, Violeta Laura (2025) Analisis Pengalaman Wisatawan terhadap Persepsi Wisatawan dalam Mengikuti Paket Tour Pada Sahabat Ratu Tour. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to analyze the influence of tourists’ holiday experiences on their perceptions in joining tour packages organized by Sahabat Ratu Tour. The holiday experience is evaluated through five dimensions based on Rageh’s theory (2013), namely comfort, hedonic, safety, recognition, and relational. This research uses a quantitative approach with a survey method involving 95 respondents who have participated in Sahabat Ratu Tour's open trips. The sampling technique used is purposive sampling, and the data were analyzed using simple linear regression. The results of the validity and reliability tests show that all items in the research instrument are valid and reliable. The residual normality test indicates that the residual data are normally distributed, even though the Tourist Holiday Experience (X) and Tourist Perception (Y) variables are not directly normal. The results of the simple linear regression test show that holiday experience has a significant effect on tourist perception, with a significance value of 0.000 (< 0.05). The coefficient of determination (R²) of 0.731 indicates that 73.1% of the variation in tourist perception is explained by holiday experience, while the remaining is influenced by other factors. Thus, the better the holiday experience perceived by tourists, the more positive their perception of Sahabat Ratu Tour.. These findings emphasize the importance of managing tourist experiences as a strategy for building customer perception and satisfaction. Keywords: Holiday Experience, Tourist Perception, and Sahabat Ratu Tour..
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | H Social Sciences > HV Social pathology. Social and public welfare | ||||||||||||
| Divisions: | Faculty of Social and Political Sciences > Department of Tourism | ||||||||||||
| Depositing User: | Violeta Laura Rizqiah | ||||||||||||
| Date Deposited: | 04 Aug 2025 08:22 | ||||||||||||
| Last Modified: | 04 Aug 2025 08:22 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/41543 |
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