Analisis Pengaruh Key Perfomance Indicators Terhadap Persepsi Efektivitas Event Organizer Dari Sudut Pandang Wisatawan (Studi Kasus Sounds of Downtown Vol. 6)

Putri, Ariana Zakinah (2025) Analisis Pengaruh Key Perfomance Indicators Terhadap Persepsi Efektivitas Event Organizer Dari Sudut Pandang Wisatawan (Studi Kasus Sounds of Downtown Vol. 6). Undergraduate thesis, UPN Veteran Jawa Timur.

	Text (Cover) 21045010060.-COVER.pdf Download (1MB)
	Text (BAB I) 21045010060.-BAB I.pdf Restricted to Repository staff only Download (221kB) | Request a copy
	Text (BAB II) 21045010060.-BAB II.pdf Restricted to Repository staff only until 2 August 2027. Download (301kB) | Request a copy
	Text (BAB III) 21045010060.-BAB III.pdf Restricted to Repository staff only until 2 August 2027. Download (291kB) | Request a copy
	Text (BAB IV) 21045010060.-BAB IV.pdf Restricted to Repository staff only until 2 August 2027. Download (512kB) | Request a copy
	Text (BAB V) 21045010060.-BAB V.pdf Download (209kB)
	Text (Daftar Pustaka) 21045010060.-DAFTAR PUSTAKA.pdf Download (133kB)
	Text (Lampiran) 21045010060.-LAMPIRAN.pdf Restricted to Repository staff only Download (964kB) | Request a copy

Abstract

This study aims to analyze the influence of Key Performance Indicators (KPIs) on the perceived effectiveness of Event Organizers (EOs) in organizing the Sounds of Downtown Vol. 6 music festival held in Surabaya in 2024. The KPIs examined include four main indicators: visitor attendance, visitor satisfaction, media exposure, and visitor loyalty. The research is grounded in the strategic role of EOs in shaping audience experience and enhancing the competitiveness of event-based tourism destinations. Utilizing a quantitative associative approach and Structural Equation Modeling (SEM) with SmartPLS 3.0 software, data were collected from 130 respondents who physically attended the festival. Thefindings reveal that all KPI indicators have a positive and significant influence on the perceived effectiveness of EOs. These results emphasize that visitor engagement, media exposure, service satisfaction, and audience loyalty are critical components in forming perceptions of successful event implementation. This study offers theoretical contributions to the development of EO evaluation models within the tourism and creative economy sectors and provides strategic recommendations for EO practitioners and local tourism stakeholders to manage music festivals that prioritize visitor experience and destination sustainability.

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors NIDN/NIDK Email Thesis advisor Andrea, Garsione Agni NIDN6553768669230262 garsione.agni.par@upnjatim.ac.id
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Social and Political Sciences > Department of Tourism
Depositing User:	Ariana Zakinah Putri
Date Deposited:	04 Aug 2025 02:56
Last Modified:	04 Aug 2025 02:56
URI:	https://repository.upnjatim.ac.id/id/eprint/41463

Actions (login required)

View Item