Rahmawan, Adrian Rizky (2025) Pengaruh Komponen Destinasi Wisata (4A) Terhadap Kepusan Pengunjung Kebun Binatang Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study is entitled "The Influence of Tourist Destination Components (4A) on Visitor Satisfaction at Surabaya Zoo." The purpose of this study is to analyze the extent to which tourist destination components consisting of Attractions, Accessibility, Amenities, and Ancillary services (4A) influence visitor satisfaction. The method used is a quantitative approach with a simple linear regression analysis technique. Based on the results of the study, it was found that the 4A components simultaneously have a significant effect on the level of visitor satisfaction, with a determination coefficient value of R Square of 0.546, which means that 54.6% of the variation in visitor satisfaction can be explained by these components. Of the four indicators, Accessibility has the highest contribution with a mean value of 4.22, this indicates that ease of access is the aspect most valued by visitors. This study is expected to be a reference for tourist destination managers, especially in the development of Surabaya Zoo, to improve the quality of more interactive Attractions, improve facilities (Amenities), and strengthen the role of supporting services (Ancillary services) to create a more satisfying and memorable visiting experience. Keywords: Tourist Destination Components, Visitor Satisfaction, Surabaya Zoo
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Department of Tourism | ||||||||
| Depositing User: | Adrian Rizky Rahmawan | ||||||||
| Date Deposited: | 04 Aug 2025 04:09 | ||||||||
| Last Modified: | 04 Aug 2025 04:09 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/41462 |
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