ANALISIS FAKTOR YANG MEMENGARUHI PENGGUNAAN APLIKASI PERSEBAYA SELAMANYA MENGGUNAKAN MODEL UTAUT MODIFIKASI

Wibowo, Bima Mukti (2025) ANALISIS FAKTOR YANG MEMENGARUHI PENGGUNAAN APLIKASI PERSEBAYA SELAMANYA MENGGUNAKAN MODEL UTAUT MODIFIKASI. Undergraduate thesis, Universitas Pembangunan Nasional Veteran Jawa Timur.

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Abstract

The advancement of digital technology has encouraged sports clubs to provide application-based services as a form of service innovation, one of which is the Persebaya Selamanya application that offers an online ticket purchasing feature (e-ticket). This study aims to analyze the factors that influence the use of the Persebaya Selamanya application using a modified Unified Theory of Acceptance and Use of Technology (UTAUT) model. The Factors analyzed include Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), Facilitating Conditions (FC), Hedonic Motivation (HM), and Habit (Hbt) toward Behavioral Intention (BI) and Use Behavior (UB), with Price Value (PV) and Residency as moderating. The analytical method used is Structural Equation Modeling with the Partial Least Squares (SEM-PLS) approach. The results show that PE, FC, HM, and Hbt significantly affect Behavioral Intention, while EE and SI are not supported. Furthermore, BI, FC, and Hbt significantly affect Use Behavior. The moderation of Price Value shows a negative effect, indicating it weakens the relationship between Behavioral Intention and Use Behavior, and is not supported in the model. Conversely, the moderation of Residency shows a significant effect, indicating that users' place of residence influences the intensity of application usage.

Item Type:

Thesis (Undergraduate)

Contributors:

Contribution	Contributors	NIDN/NIDK	Email
Thesis advisor	Wulansari, Anita	NIDN 0715108705	anita.wulansari.sisfo@upnjatim.ac.id
Thesis advisor	Safitri, Eristya Maya	NIDN0016039304	maya.si@upnjatim.ac.id

Subjects:

T Technology > T Technology (General)

Divisions:

Faculty of Computer Science > Departemen of Information Systems

Depositing User:

Bima Mukti Wibowo

Date Deposited:

17 Jul 2025 06:55

Last Modified:

17 Jul 2025 06:55

URI:

https://repository.upnjatim.ac.id/id/eprint/39395