Pamungkasari, Shandra Agusti (2025) Pengaruh Penggunaan E-Commerce Shopee dan Digital Payment Terhadap Perilaku Konsumtif Mahasiswa. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to determine, test, and prove the effect of the use of shopee e-commerce and digital payment on the consumptive behavior of students. The type of research used is explanatory with using a quantitative approach. The research subjects were accounting students of UPN Veteran East Java batch 2021 and 2022. Of the total students of 713, the sample was determined using the Slovin formula and obtained a sample of 88 respondents. The sampling technique in this study was probability sampling with simple random sampling type. Primary data was obtained from through a questionnaire in the form of a Google Form. Variable measurement uses Likert scale, and data analysis is carried out using the PLS-SEM method using SmartPLS 4.0 software. The results of this study are the use of e-commerce shopee has a positive and significant effect on student consumptive behavior. Meanwhile, digital payment has a positive and insignificant effect on student consumptive behavior. This shows that even though the direction of the effect is positive, the use of digital payment does not have a significant impact on consumptive behavior in students.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics | ||||||||
| Divisions: | Faculty of Economic > Departement of Accounting | ||||||||
| Depositing User: | Shandra Agusti Pamungkasari | ||||||||
| Date Deposited: | 30 Jun 2025 04:03 | ||||||||
| Last Modified: | 30 Jun 2025 04:03 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/39113 |
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