Perlindungan Hukum Bagi Konsumen Terhadap Praktik Rebranding Tanpa Izin dalam Industri Fashion di Indonesia

Maylendra, Gita Ananda Putri (2025) Perlindungan Hukum Bagi Konsumen Terhadap Praktik Rebranding Tanpa Izin dalam Industri Fashion di Indonesia. Undergraduate thesis, UPN Veteran Jawa Timur.

	Text (COVER) 21071010191_cover.pdf Download (5MB)
	Text (BAB I) 21071010191_bab 1.pdf Download (492kB)
	Text (BAB II) 21071010191_bab 2.pdf Restricted to Repository staff only until 18 June 2027. Download (702kB)
	Text (BAB III) 21071010191_bab 3.pdf Restricted to Repository staff only until 18 June 2027. Download (427kB)
	Text (BAB IV) 21071010191_bab 4.pdf Download (248kB)
	Text (DAFTAR PUSTAKA) 21071010191_daftarpustaka.pdf Download (238kB)
	Text (LAMPIRAN) 21071010191_lampiran.pdf Restricted to Repository staff only until 18 June 2027. Download (4MB)

Abstract

This research is motivated by the phenomenon of illegal rebranding practices of fashion product carried out by the Hamlin brand. The violation occurred because Hamlin only affixing the logo or brand of another company. Rebranding is a change made by business actors to some or all brand elements that aim to improve the image of the company. However, it becomes a problem when the rebranding is apparently carried out without the knowledge of consumers, so that it can cause losses to consumers as the party using the product. This study aims to determine the legal consequences arising from the activity of illegal rebranding practices of fashion product reviewed through the concept of unlawful acts and to determine the implementation of rebranding practices reviewed through Law Number 8 Year 1999 on Consumer Protection. This research uses normative juridical research using qualitative research methods aimed at producing analytical descriptive. This research produces conclusions, among others: First, the case of illegal rebranding of fashion product carried out by the Hamlin brand has violated business ethics and the principle of good faith and fulfills the elements of unlawful acts in accordance with the Civil Code and the Consumer Protection Law. Second, the practice of illegal rebranding has violated consumer rights related to the discrepancy of product quality that has been informed by business actors, so that consumers can submit legal remedies in the form of requests for compensation that can be submitted through non-litigation, namely conciliation. Keywords: Consumer Protection, Rebranding, Unlawful Acts, Business Ethics, Good Faith.

Item Type:

Thesis (Undergraduate)

Contributors: