Nurardisa, Acyuta Intan (2025) PENGARUH HARGA, PRODUK, DAN KUALITAS PELAYANAN TERHADAP MINAT MEMBELI ULANG DIMEDIASI DENGAN KEPUASAN PELANGGAN MENGGUNAKAN TOOLS SEM Studi Kasus: UMKM Makanan (Weekend Kitchen). Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (COVER)
21032010089-cover.pdf Download (4MB) |
|
Text (BAB 1)
21032010089-bab 1.pdf Download (461kB) |
|
Text (BAB 2)
21032010089-bab 2.pdf Restricted to Repository staff only until 17 June 2027. Download (546kB) |
|
Text (BAB 3)
21032010089-bab 3.pdf Restricted to Repository staff only until 17 June 2027. Download (409kB) |
|
Text (BAB 4)
21032010089-bab 4.pdf Restricted to Repository staff only until 17 June 2027. Download (1MB) |
|
Text (BAB 5)
21032010089-bab 5.pdf Download (284kB) |
|
Text (DAFTAR PUSTAKA)
21032010089-daftar pustaka.pdf Download (266kB) |
|
Text (LAMPIRAN)
21032010089-lampiran.pdf Restricted to Repository staff only until 17 June 2027. Download (3MB) |
Abstract
The sweets industry in Indonesia is experiencing rapid growth in line with the increasing trend of dessert consumption among urban communities. Weekend Kitchen as one of the sweet food MSME players in Surabaya faces challenges in maintaining customer loyalty, especially in terms of repeat purchases. This study aims to analyse the effect of price, product, and service quality on repurchase intention mediated by customer satisfaction. The method used is a quantitative approach with Structural Equation Modeling (SEM) analysis using AMOS software, involving 100 active Weekend Kitchen customer respondents. The results showed that price has a significant effect on customer satisfaction and repurchase, both directly and through mediation of satisfaction. Meanwhile, product and service quality have no significant effect on satisfaction or repurchase. In addition, customer satisfaction is not proven to be able to mediate the relationship between product and service on repurchase intention. This finding is an important basis for Weekend Kitchen to continue to maintain and evaluate its pricing strategy to remain competitive and stable. On the other hand, product and service quality need to be strengthened in order to have a more tangible influence on customer satisfaction and repeat purchases. This research provides a practical contribution to the formulation of sustainable business development strategies, with a focus on strengthening product and service aspects and managing prices effectively.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | T Technology > TA Engineering (General). Civil engineering (General) | ||||||||
| Divisions: | Faculty of Engineering > Departement of Industrial Engineering | ||||||||
| Depositing User: | Acyuta Intan Nurardisa | ||||||||
| Date Deposited: | 17 Jun 2025 08:16 | ||||||||
| Last Modified: | 17 Jun 2025 08:16 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/38053 |
Actions (login required)
 |
View Item |