Prasetyo, Ahmad Dika Dwi (2025) Perancangan Media Promosi pada Album Perdana "Illogically" Musisi Nuwa. Undergraduate thesis, UPN "Veteran" Jawa Timur.
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Abstract
The development of digital technology has transformed how musicians promote their work, creating greater opportunities for independent artists to work more autonomously. Nuwa, one such independent musician, is taking advantage of this shift by releasing her debut album titled Illogically, which explores personal experiences that are illogical yet deeply meaningful. To support the album launch, promotional media was designed to align with Nuwa’s musical character. The design process involved several data collection methods, including interviews with Nuwa, literature studies, observation of similar promotional media, and the distribution of questionnaires to target audiences. These methods aimed to understand the appropriate visual communication needs and effectively deliver the album’s message. The designed promotional materials include an album cover, merchandise, social media content, and a lyric video. The visual concept features abstract elements and dominant typography to represent the emotional, personal, and unpredictable nature of Illogically. This project aims not only to promote the album but also to shape Nuwa’s image as an authentic independent musician. It is expected that the promotional media will help expand the album’s reach and strengthen the emotional connection between Nuwa and her listeners. Keyword: Design, Promotion, Album, Illogically, Nuwa
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts | ||||||||||||
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Ahmad Dika Dwi Prasetyo | ||||||||||||
| Date Deposited: | 16 Jun 2025 08:37 | ||||||||||||
| Last Modified: | 16 Jun 2025 08:37 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/37905 |
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