Islamudin, M Syaifullah (2025) Rebranding UD KS PRO Untuk Meningkatkan Brand Awareness. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
UD KS PRO is one of the MSMEs established in 2003 in Sidoarjo Regency, East Java, engaged in the production and sale of motorcycle spare parts and accessories. Despite its long experience and high-quality products, UD KS PRO does not yet have a strong visual identity or effective promotional strategy. This has resulted in low brand awareness, especially among retail consumers who are more familiar with competing brands. In the midst of the competitive automotive industry, UD KS PRO needs to establish a distinctive and professional positioning to strengthen its competitiveness in the national market. This design employs a mixed-methods approach combining qualitative and quantitative methodologies. Data was collected through observation, in-depth interviews with the owner, and the distribution of questionnaires to consumers and resellers. Data analysis was conducted to identify issues in visual communication and promotional strategies that were not yet optimal, as well as to understand market perceptions of the brand. The analysis results indicate that UD KS PRO does not yet have an image that effectively represents the quality, uniqueness of its products, and the professionalism it offers. Based on the data synthesis, a rebranding concept was formulated as a unique, durable, and reliable automotive accessory manufacturer with a modern and consistent visual approach. This concept was realized through the design of a new visual identity in the form of a Graphic Standard Manual (GSM) that includes a logo, tagline, color system, typography, graphic elements, and promotional media such as digital catalogs and social media content. This design is expected to strengthen UD KS PRO's image as a superior and distinctive automotive accessory manufacturer and increase brand awareness in a broader market. A strong visual identity and targeted digital promotion strategies will help the company build trust and reach new consumers amid the evolving market competition.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts > N400-3990 Art museums, galleries, etc. N Fine Arts > N Visual arts > N61-72 Theory. Philosophy. Aesthetics of the visual arts N Fine Arts > N Visual arts > N81-390 Study and teaching. Research N Fine Arts > N Visual arts > N8600-8675 Economics of art |
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| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | M Syaifullah Islamudin | ||||||||||||
| Date Deposited: | 13 Jun 2025 09:22 | ||||||||||||
| Last Modified: | 13 Jun 2025 09:22 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/37701 |
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