Nurushsyifa, Farah Dhiesta (2025) Rebranding Desa Wisata Kampung Tenun Ikat Bandar Kidul Kota Kediri. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Kediri is one of the regions in East Java Province with significant potential for developing its tourism sector. One of its key assets is the kampung tenun ikat Bandar Kidul Tourism Village, a traditional weaving area that holds high cultural value and local economic potential. Despite its long-standing presence and offering of educational tourism experiences, this village remains relatively unknown, particularly among the people of Kediri. The lack of branding and promotional media has resulted in low brand awareness. Therefore, a rebranding initiative was undertaken to strengthen the village’s distinctive image and broaden its informational reach to increase public visits and engagement. This design project employs both qualitative and quantitative methods. Qualitative methods include interviews and direct observation, while quantitative data is collected through the distribution of questionnaires. The data collection serves as both primary and secondary data for analysis. Primary data were obtained through field observations, interviews, and questionnaires, while secondary data were collected from journals, books, social media, and relevant websites. Data analysis was conducted using the TOWS matrix, consumer insight, and consumer journey mapping to formulate a targeted branding strategy. The rebranding process focuses on conceptual development to create a new visual identity and to develop branding and promotional media that align with the unique characteristics of tenun ikat Bandar Kidul. The design results indicate that the new visual identity successfully represents the distinctive image of the tourism village more strongly. The application of visual branding is expected to build a strong public perception and enhance the village’s appeal and local economic value. The conceptualized visual identity and promotional media serve as strategic tools to build a unique brand image and strengthen the presence of the tourism village amid the competition among cultural tourism destinations. Keywords : Rebranding, Branding, Tourism Village, Tenun Ikat, Media
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts | ||||||||||||
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | 2105-134 Farah Dhiesta | ||||||||||||
| Date Deposited: | 16 Jun 2025 07:33 | ||||||||||||
| Last Modified: | 16 Jun 2025 07:33 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/37525 |
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