Putri, Dinda Larasati (2025) ANALISIS STRATEGI BAURAN PEMASARAN DENGAN PENDEKATAN SWOT DALAM MENINGKATKAN DAYA SAING PASAR PADA COFFEE SHOP DE’ALE SIDOARJO. Undergraduate thesis, Universitas Pembangunan Nasional Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Cover)
21042010002-Cover.pdf Download (973kB) |
|
Text (Bab I)
21042010002.-BAB I.pdf Download (328kB) |
|
Text (Bab II)
21042010002.-BAB II.pdf Restricted to Repository staff only until 20 May 2027. Download (331kB) |
|
Text (Bab III)
21042010002.-BAB III.pdf Restricted to Repository staff only until 20 May 2027. Download (302kB) |
|
Text (Bab IV)
21042010002.-BAB IV.pdf Restricted to Repository staff only until 20 May 2027. Download (504kB) |
|
Text (Bab V)
21042010002.-BAB V.pdf Download (167kB) |
|
Text (Daftar Pustaka)
21042010002.-Daftar Pustaka.pdf Download (228kB) |
|
Text (Lampiran)
21042010002.-Lampiran.pdf Restricted to Repository staff only Download (615kB) |
Abstract
The purpose of this study is to evaluate Coffee Shop De'Ale's marketing mix strategy to improve its competitiveness in the coffee industry. This research uses a qualitative descriptive approach and uses SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to identify the strengths, weaknesses, opportunities, and threats faced by De'Ale. The analysis results show that De'Ale is in quadrant I in the SWOT matrix, indicating that an aggressive growth strategy is the most suitable for the current situation. Therefore, De'Ale should expand its cafe area, increase its digital promotion through social media such as Instagram and TikTok, and cooperate with influencers or food bloggers to expand the market. By implementing these strategies, De'Ale is expected to become more competitive in the growing coffee industry.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | dinda dinda dinda | ||||||||
| Date Deposited: | 20 May 2025 07:36 | ||||||||
| Last Modified: | 20 May 2025 07:36 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/36364 |
Actions (login required)
 |
View Item |