Putri, Adela Friska (2025) Pengaruh Shopping Lifestyle, Live Streaming dan Flash Sale Terhadap Impulse Buying Produk Fashion Di Shopee Pada Generasi Z Di Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to determine the effect of shopping lifestyle, live streaming and flash sales on impulse buying fashion products at Shopee for generation Z in Surabaya. The method used in this study uses a quantitative approach with an associative research type. The population in this study are all generation Z in Surabaya who have purchased fashion products at Shopee. In this study, the sample used was 100 respondents using a non-probability sampling method with purpose sampling technique. The results of this study indicate that shopping lifestyle, live streaming and flash sales simultaneously have a significant effect on impulse buying fashion products at Shopee for generation Z in Surabaya. Partially, shopping lifestyle has a significant effect on impulse buying of fashion products at Shopee for generation Z in Surabaya. Live streaming has a significant effect on impulse buying fashion products at Shopee for generation Z in Surabaya. Flash sales have a significant effect on impulse buying fashion products at Shopee for generation Z in Surabaya.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Adela Friska Putri | ||||||||
| Date Deposited: | 19 May 2025 02:32 | ||||||||
| Last Modified: | 19 May 2025 02:32 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/36318 |
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