Wulandari, Artha Fitri (2025) Pengaruh Supply Chain Management dan Supply Chain Strategy Terhadap Kinerja Perusahaan Melalui Keunggulan Bersaing Menggunakan Metode Partial Least Square (PLS) di PT. Ajinomoto Indonesia-Mojokerto Factory. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
With rapid economic growth, business competition is becoming increasingly fierce in all industrial sectors. Companies are required to continue to innovate and optimize all aspects of their operations in order to achieve competitive advantage. PT. The Ajinomoto Indonesia-Mojokerto factory faces problems in the form of competition between companies which has an impact on the large demand for products on the market so that companies often experience difficulties in dealing with marketing demand and less than optimal production planning. The aim of this research is to determine the influence of supply chain management and supply chain strategy on company performance through competitive advantage using PLS-SEM. The research results show that there is a positive influence of supply chain strategy on company performance through competitive advantage and there is no positive influence of supply chain management on company performance through competitive advantage. Based on the hypothesis testing process, suggestions are then put forward, namely improving effective demand management by responding to changes in demand quickly and being ready to adapt to changes, evaluating systems and processes in the supply chain. To achieve sustainable competitive advantage, companies need to pay attention to several important aspects in implementing supply chain strategies, including increasing speed and accuracy in meeting customer requests, ensuring consistent product and service quality, and continuing to evaluate and improve.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | T Technology > TA Engineering (General). Civil engineering (General) | ||||||||
| Divisions: | Faculty of Engineering > Departement of Industrial Engineering | ||||||||
| Depositing User: | Artha Wulandari | ||||||||
| Date Deposited: | 06 May 2025 02:42 | ||||||||
| Last Modified: | 06 May 2025 02:42 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/35567 |
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