Manajemen Public Relations di Program Corporate Social Responsibility PT SIER Dalam Community Development dan Corporate Social Innovation

Kristianti, Adisty Nadyra (2025) Manajemen Public Relations di Program Corporate Social Responsibility PT SIER Dalam Community Development dan Corporate Social Innovation. Undergraduate thesis, UPN VETERAN JAWA TIMUR.

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Abstract

This study analyzes public relations (PR) management in the Corporate Social Responsibility (CSR) program of PT Surabaya Industrial Estate Rungkut (SIER) for community development and corporate social innovation (CSI). Using a qualitative descriptive approach, the study explores the four PR stages—finding the fact and defining the problem, planning and programming, taking action and communication, and evaluating the program. PT SIER implements CSR through community relations, community service, and community empowerment, which include MSME empowerment, infrastructure development, and digital marketing training. However, the awareness stage in community development remains suboptimal due to the absence of social mapping. The capacity-building stage involves funding and training, while the empowerment stage focuses on international collaboration such as business matching. PT SIER's CSR program also adopts CSI principles: multisectoral collaboration with governments and strategic partners, sustainable innovation in digital training and water recycling, and alignment with business to create shared value. The results show that PT SIER has designed and implemented programs to enhance the capacity and independence of the community. However, strengthening long-term monitoring systems and developing formal social mapping are necessary to ensure program sustainability. This study contributes theoretically to the study of CSR based on community development and the practice of corporate social innovation.

Item Type:

Thesis (Undergraduate)

Contributors: