Indriana, Fety (2024) Personal Branding Jonathan Liandi Sebagai Influencer Mobile Legend : Bang Bang (MLBB) Pada Akun TikTok @JonathanLiandi. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Technological advances have allowed people to use many means to communicate. One of the social media that is widely used by the public is TikTok social media where TikTok offers image and video content formats, which allows influencer marketing to form Personal Branding in a more attractive way than simple text-based platforms. The purpose of this study is to analyze Jonathan Liandi's Personal Branding on the TikTok platform. The focus of the research is on the analysis of Jonathan Liandi's Personal Branding as an Influencer and former Pro Player of the Mobile Legends Bang Bang Game on TikTok social media. The research refers to Montoya's theory in analyzing Jonathan Liandi's Personal Branding on TikTok social media. The research approach used is a descriptive analysis type and a qualitative approach to be able to interpret the elements of Jonathan Liandi's Personal Branding in TikTok content. The object of this research is the @JonathanLiandi Content on TikTok social media. The collection of research data through the documentation process of the TikTok @JonathanLiandi video content in July to September 2024, the non-participant observation process on TikTok @JonathanLiandi social media and literature studies from Journals and other supporting literature related to Personal Branding. Analysis of research data through Descriptive analysis. This study found that in the concept of Specialization (The Law of Specialization), Jonathan Liandi specializes as an Influencer who is an expert in playing Mobile Legend. In the concept of Leadership (The Law of Leadership), Jonathan Liandi has the ability to direct followers. In the concept of Personality (The Law of Personality), Jonathan Liandi is a former pro player with funny/silly behavior. In the concept of Difference (The Law of Distinctiveness), Jonathan Liandi has the ability to build relationships with followers. In the concept of Visibility (The Law of Visibility), Jonathan Liandi has Consistency and Interesting Content Variation. In the concept of Unity (The Law of Unity), Jonathan Liandi is known as a Family Man. For the concept of Persistence (The Law of Persistence), Jonathan Liandi has full commitment as a Mobile Legends: Bang Bang Content Creator by consistently uploading videos with various content according to his character. Then for the concept of Good Name (The Law of Goodwill), Jonathan Liandi is known as a content Creator who values the support of followers. Keywords: Jonathan Liandi, Personal Branding, TikTok
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Fety Indriana | ||||||||
| Date Deposited: | 21 Jan 2025 03:05 | ||||||||
| Last Modified: | 21 Jan 2025 03:05 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/34238 |
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