Perancangan Brand Identity Sambal Pecel 'MT' Kediri

Aisha, Allya Kurnia Putri (2024) Perancangan Brand Identity Sambal Pecel 'MT' Kediri. Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

In the era of globalization and increasingly competitive business environments, visual identity plays a crucial role in building a strong and appealing brand. This study focuses on designing a visual identity for Sambal Pecel ‘MT,’ a traditional sambal product from Kediri, Indonesia, established in 1996. The primary objective is to create a consistent, unique, and informative brand identity to enhance competitiveness, protect the brand from counterfeiting, and expand market reach. This research employs a qualitative method, gathering data through interviews, observations, questionnaires, and TOWS matrix analysis. The design elements developed include a logo, color scheme, typography, and packaging, aligning with the brand’s characteristics and consumer needs. The results aim to strengthen the brand's appeal, enhance product image, and support the sustainable growth of Sambal Pecel ‘MT’ in both local and international markets. Keywords: Visual Identity, Sambal Pecel MT, Brand Identity, Logo Design, Product Packaging.

Item Type:

Thesis (Undergraduate)

Contributors:

Contribution	Contributors	NIDN/NIDK	Email
Thesis advisor	Chidtian, Aileena Solicitor Costa Rica El	NIDN0019018702	aileena.dkv@upnjatim.ac.id
Thesis advisor	Romadhona, Mahimma	NIDN0028048804	mahimma.dkv@upnjatim.ac.id

Subjects:

N Fine Arts > N Visual arts
N Fine Arts > NC Drawing Design Illustration

Divisions:

Faculty of Architecture and Design > Departement of Visual Communication Design

Depositing User:

Allya Allya Kurnia

Date Deposited:

17 Dec 2024 07:50

Last Modified:

17 Dec 2024 07:50

URI:

https://repository.upnjatim.ac.id/id/eprint/33398