Safitri, Anita Widya (2024) Pengaruh Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Produk Sunscreen Facetology Di Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The purpose of this research is to analyze and assess the influence of promotion on purchasing decisions, and product quality on purchasing decisions of Facetology Sunscreen products in Surabaya. This study uses a quantitative approach. This study uses consumers of Facetology Sunscreen Products in Surabaya as a population with a sample size of 96 people. The sampling technique used in this study is non-probability sampling with accidental sampling techniques. Data collected through the results of distributing questionnaires online to samples that meet the criteria. Data analysis used using the PLS Application with each test showing that the results obtained exceed the predetermined value so that this test is considered reliable. The results of this study indicate that the promotion variable has a positive and significant influence on purchasing decisions. Then on product quality has a positive and significant influence on purchasing decisions.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Anita Widya Safitri | ||||||||
| Date Deposited: | 12 Dec 2024 07:21 | ||||||||
| Last Modified: | 12 Dec 2024 07:21 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/33014 |
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