Ramadhan, Faris (2024) STRATEGI PEMASARAN PADA YY KEBAB & FAST FOOD CABANG KERTOSONO NGANJUK UNTUK MENINGKATKAN VOLUME PENJUALAN. Undergraduate thesis, Universitas Pembangunan Nasional “Veteran” Jawa Timur.
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Abstract
ABSTRACT This study's main objective is to identify and analyze marketing strategies to increase sales at the YY Kebab & Fast Food cabang Kertosono Nganjuk. This research is qualitative and descriptive. This research was conducted at the YY Kebab & Fast Food cabang Kertosono Nganjuk. The subjects of this research are owners, employees, and consumers. The data analysis method used in this research is SWOT analysis using EFAS and IFAS tables. The results of the research analysis using IFAS and EFAS, YY Kebab & Fast Food has a strength factor that gets a total score of 2.89, while a weakness factor gets a total score of 0.40. The threat received a total score of 0.92, while the opportunity received a total score of 1.92. Judging from the consequences of the SWOT line, YY Kebab & Fast Food is in quadrant I with values (X;Y) (2.49; 1.0), that is, by using aggressive planning. Making a plan that requires strength to be an opportunity is an aggressive strategy. Keywords: marketing strategy, SWOT Analysis.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Faris Ramadhan | ||||||||
| Date Deposited: | 20 Sep 2024 09:15 | ||||||||
| Last Modified: | 20 Sep 2024 09:15 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/30000 |
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