Ditriyo, Ega Dhija (2024) Analisis Strategi Pemasaran Pada Kafe Karmens'eve Dalam Meningkatkan Volume Penjualan. Undergraduate thesis, UPN VETERAN JAWA TIMUR.
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Abstract
Marketing strategy is very important for business management in every business element. This marketing strategy affects the high or low sales volume of a business. A business whose sales volume tends to increase within one year is Karmens'eve Cafe. Karmens'eve Cafe is a cafe that provides friendly service and a calm and comfortable atmosphere for its visitors. The purpose of this study is to describe and analyze effective marketing strategies in increasing sales volume at Karmens'eve Cafe. This research uses the SWOT analysis method to evaluate the strengths, weaknesses, opportunities, and threats faced by Karmens'eve Cafe. The results showed that Karmens'eve Cafe has successfully implemented effective marketing strategies. These strategies include strategic location, comfortable atmosphere, good product quality, varied menu, and friendly service.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HB Economic Theory | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Ega Dhija ditriyo | ||||||||
| Date Deposited: | 20 Sep 2024 08:49 | ||||||||
| Last Modified: | 20 Sep 2024 08:49 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/29676 |
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