Kartika, Ragita Widya (2024) IMPLEMENTASI BUSINESS MODEL CANVAS (BMC) DALAM MENDUKUNG DIGITAL MARKETING PADA PRODUK SKINBEAUTE PASCA DIBUKANYA TIKTOK SHOP. Undergraduate thesis, UPN VETERAN JAWA TIMUR.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Cover)
20042010121_Cover.pdf Download (952kB) |
|
Text (Bab 1)
20042010121_Bab 1.pdf Download (560kB) |
|
Text (Bab 2)
20042010121_Bab 2.pdf Restricted to Registered users only until 19 September 2027. Download (456kB) |
|
Text (Bab 3)
20042010121_Bab 3.pdf Restricted to Registered users only until 19 September 2027. Download (266kB) |
|
Text (Bab 4)
20042010121_Bab 4.pdf Restricted to Registered users only until 19 September 2027. Download (1MB) |
|
Text (Bab 5)
20042010121_Bab 5.pdf Download (193kB) |
|
Text (Daftar Pustaka)
20042010121_Daftar Pustaka.pdf Download (176kB) |
|
Text (Lampiran)
20042010121_Lampiran.pdf Restricted to Registered users only until 19 September 2027. Download (1MB) |
Abstract
Today's life is influenced by technological advances and rapid and widespread deployment, then making life more practical because everything can be done through social media and e-commerce as their digital marketing. The use of social media as digital marketing in increasing revenue occurs in one of the commerce that is currently trending by the public of Indonesia in 2022 – 2024, namely TikTok Shop on the TikTok application which was closed and reopened intended for MSME actors and other sellers. The impact of the closure of TikTok Shop hit business owners in it, one example is SKINBEAUTE. Then now they have regained trust in TikTok Shop to be their digital marketing tool. This research was conducted to find out and analyze the implementation of the Business Model Canvas (BMC) in supporting digital marketing in SKINBEAUTE products after the opening of TikTok Shop. This research is a qualitative research with a descriptive approach. The sample withdrawal technique used is the purposive sampling technique. Data is collected by conducting observations, interviews and documentation to informants who can provide accurate information. The results of this study show that (1) SKINBEAUTE is expected to evaluate previous operational performance in order to determine new strategies in the future through assessments from owners, employees and consumers; (2) In mapping SKINBEAUTE's business conditions, there is a need for updates or improvements in several elements such as channels, key activities, key resources, key partnerships, and cost structures.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Ragita Widya Kartika | ||||||||
| Date Deposited: | 19 Sep 2024 06:43 | ||||||||
| Last Modified: | 19 Sep 2024 06:43 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/29512 |
Actions (login required)
 |
View Item |