Aushafina, Nadhiya Hana (2024) Pengaruh Brand Image Dan Perceived Value Terhadap Customer Loyalty Produk Lipstik Wardah di Kota Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The aim of this research is to ascertain how customer loyalty for Wardah lipstick products in Surabaya is impacted by brand image and perceived value. A Likert scale with a range of values from 1 to 5 is used in this research to measure the variables. Customers in Surabaya who purchased Wardah lipstick products is used in this research as the population. The research’s sample comprised 100 respondents who met the following criteria: they were female, lived in Surabaya, had bought Wardah lipstick at the very least twice, and were at the very minimum 17 years old. Purposive sampling is used in the sample process and Google Form is used to distribute surveys. Primary data was used and SmartPLS was used to test it. The research’s findings indicate that: 1) Brand image significantly influences customer loyalty for Wardah lipstick products in Surabaya, and 2) Perceived value significantly influences customer loyalty for Wardah lipstick products in Surabaya.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Nadhiya Hana Aushafina | ||||||||
| Date Deposited: | 18 Sep 2024 07:03 | ||||||||
| Last Modified: | 18 Sep 2024 07:03 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/29453 |
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