Yosediputra, Afandy (2024) Pengaruh Persepsi Manfaat dan Persepsi Kemudahan Terhadap Keputusan Penggunaan Layanan Jasa Transportasi Online Grab di Wilayah Kabupaten Sidoarjo. Undergraduate thesis, UPN "Veteran" Jawa Timur.
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Abstract
The rapid advancement of information technology has had a profound impact on many areas of human life. great influence on various fields of human life. One of the innovations that emerging from the development of technology is the online transportation industry. The transportation business continues to experience quite rapid development, where in recent years the emergence of online transportation booking applications makes this business competition market quite fierce. One of the online transportation service applications service application that is often used by Indonesians is Grab. Grab's index value for 4 consecutive years has continued to decline. On this basis, this study aims to determine the effect of perceived benefits and perceived convenience on the decision to use online transportation services. perceived convenience on decisions to use online transportation services online transportation service Grab. This study uses primary data, namely respondents' answers with a sample of people who live in the Sidoarjo district area. Technique data analysis technique using partial least square. The results of this study can conclude that the effect of perceived benefits and perceived convenience has a positive and positive and significant influence on usage decisions. Keywords: Usage Decision; Perceived Ease; Perceived Benefits
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Depositing User: | Afandy Yosediputra | ||||||||
| Date Deposited: | 17 Sep 2024 08:34 | ||||||||
| Last Modified: | 17 Sep 2024 08:34 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/29244 |
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