Bachtiar, Nadhifatul Azizah Putri (2024) Analisis Pengaruh Green Product dan Citra Merek Terhadap Minat Beli Pada Produk “The Body Shop” Di Sidoarjo. Undergraduate thesis, UPN VETERAN JAWA TIMUR.
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Abstract
The development of beauty trends that are currently favored by women has now become a significant matter that includes the use of skincare and bodycare from The Body Shop as one of the pillars of the company that prioritizes products using natural ingredients and a brand image that supports various aspects in consumer purchasing interest. The purpose of the research is to determine the influence of Green Product and Brand Image on Purchase Intention using The Body Shop products as the research object on the community in Sidoarjo. This research uses a quantitative approach. The population in this study is the community living in Sidoarjo. The sample in this study consists of 112 respondents from the community in Sidoarjo those who know The Body Shop products. All testing using the SmartPLS Application shows that all tests obtain values above the predetermined value Prerequisites for the test to be declared reliable. This research uses a quantitative research design, data analysis in the form of descriptive statistics, and PLS analysis. The research results show that Green Products contribute to the interest in purchasing The Body Shop products among the community in Sidoarjo.Then the Brand Image contributes to the Interest in purchasing The Body Shop products in Sidoarjo.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Nadhifatul Azizah Putri Bachtiar | ||||||||
| Date Deposited: | 17 Sep 2024 03:18 | ||||||||
| Last Modified: | 17 Sep 2024 03:18 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/29020 |
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