Solikha, Nur Imro'atus (2024) Evaluasi Pengalaman Pengguna Aplikasi Access by KAI Menggunakan Metode UX Honeycomb. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
According to the ratings obtained by Access by KAI in the play store and appstore, there are indications of poor user experience supported by many reviews that show user dissatisfaction in using the Access by KAI application. This study aims to determine the results of the evaluation of the Access by KAI user experience using the UX Honeycomb method which consists of 7 (seven) aspects including useful, usable, desirable, findable, accessible, credible, and valuable with a sample of 524 respondents. The data was processed and analyzed using SPSS and SmartPLS. Based on the results of hypothesis testing, it is found that the Feel, Think, and Use variables significantly affect the User Experience variable. Based on the results of hypothesis testing, it is found that the Feel, Think, and Use variables significantly affect the User Experience variable. Based on the results of the crosstab, it is found that Generation Z, which is the generation born starting from 2001 and ending in 2012, currently aged 12 - 23 years, dominates the number of purchase transactions with the number of transactions> 5 times as many as 104 respondents. This means that generation Z is more active in traveling and prefers to make purchases online. In addition, in terms of application interface design, there is a slight opinion view between male and female respondents. This can happen because female users will usually prioritize aesthetics or beauty over function, while male users will prioritize shape over color.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Uncontrolled Keywords: | access by KAI, user experience evaluation, UX honeycomb | ||||||||||||
| Subjects: | T Technology > T Technology (General) | ||||||||||||
| Divisions: | Faculty of Computer Science > Departemen of Information Systems | ||||||||||||
| Depositing User: | Nur Imro'atus Solikha | ||||||||||||
| Date Deposited: | 23 Jul 2024 07:28 | ||||||||||||
| Last Modified: | 23 Jul 2024 07:28 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/27242 |
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