Krisnadiyanti, Safira Puspa (2024) PERSONAL BRANDING PRABOWO SUBIANTO SEBAGAI PRESIDEN PADA PILPRES 2024 DALAM AKUN TIKTOK @partaigerindra. Undergraduate thesis, UPN VETERAN JAWA Timur.
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Abstract
The aim of this research is to understand Prabowo Subianto's Personal branding as a presidential candidate in the 2024 presidential general election on the Tiktok account @partaigerindra. This research uses descriptive qualitative research methods. The results of the research show that the Personal branding used by Prabowo Subianto on the official tiktok account @partaigerindra according to Montoya and Vandehey's 8 Personal branding concepts, is more inclined and directed towards the concepts of leadership and personality. In terms of leadership concepts, tiktok @partaigerindra was able to bring Prabowo Subianto to show his ability to manage his power to deal with public unrest. Prabowo demonstrated pro- people leadership as defense minister and presidential candidate. In terms of Prabowo Subianto's personality concept, the TikTok account @partaigerindra is shown as a leader who is able to mingle with the public and journalists through posts on this account and is supported by captions that are light and more friendly to the community. Keywords: Tiktok Account, Presidential Candidates, Personal Branding, Prabowo Subianto
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD30.3 Communication in Organizations J Political Science > JA Political science (General) |
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| Depositing User: | Safira Puspa Krisnadiyanti | ||||||||
| Date Deposited: | 22 Jul 2024 06:12 | ||||||||
| Last Modified: | 22 Jul 2024 06:12 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/27059 |
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PERSONAL BRANDING PRABOWO SUBIANTO SEBAGAI PRESIDEN PADA PILPRES 2024 DALAM AKUN TIKTOK @partaigerindra. (deposited UNSPECIFIED)
- PERSONAL BRANDING PRABOWO SUBIANTO SEBAGAI PRESIDEN PADA PILPRES 2024 DALAM AKUN TIKTOK @partaigerindra. (deposited 22 Jul 2024 06:12) [Currently Displayed]
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