Mujahiddah, Asma Khoirul (2024) STRATEGI KOMUNIKASI PEMASARAN DELEVASI COFFEE DALAM MENINGKATKAN MINAT KONSUMEN DI KABUPATEN TRENGGALEK. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The purpose of this research is to discover and find out what communication strategies are used by Coffee Shop Delevasi Coffee to increase consumer interest in Trenggalek District. The techniques used in this qualitative research are purposive sampling technique and snowball sampling technique. Based on the research results obtained through the interview process with the owner, employees and consumers of Delevasi Coffee, results were obtained regarding Delevasi Coffee's marketing communication strategy in increasing consumer purchasing power and consumer trust using marketing communication theory. After conducting research and obtaining data to produce research findings, conclusions were obtained to answer the problem formulation from research regarding Delevasi Coffee's marketing communication strategy in increasing consumer interest. Regarding the marketing communication strategy carried out by Delevasi Coffee using marcom (Marketing Communication) and IMC (integrated Marketing Communication) theories.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | asma khoirul mujahiddah | ||||||||
| Date Deposited: | 19 Jul 2024 07:59 | ||||||||
| Last Modified: | 19 Jul 2024 07:59 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/26711 |
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