Jesselyn, Christabela (2024) PENERAPAN MODEL ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM) BERBASIS ODOO DI PT LIMA ROTI DUA IKAN INTERNASIONAL. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The rapid development of technology in Indonesia has brought many changes to almost all aspects of human life. However, there are still many companies that have not utilized technological developments as a profitable tool. PT Lima Roti Dua Ikan Internasional is a company engaged in the distribution of imported and local products. This company trades several products, such as lamps, doors, water tanks, electronics, beauty equipment and home appliances. Some of the products traded are obtained from factories and some are obtained from importers. PT Lima Roti Dua Ikan Internasional does not yet have a system that makes it easier for consumers to place orders. According to the results of direct observations made by the author, there were 27 consumers who complained about the company's response time in responding to orders. In overcoming problems that exist in the company, an effective and efficient method and tool for solving them is needed. The method used in this research is E-CRM and uses Odoo software tools. By carrying out this research, the company is able to improve the quality of service to consumers and can make it easier for consumers to place orders. By making it easier for consumers to purchase products, it is hoped that it will create a sense of satisfaction and comfort from consumers, so that it can increase company income.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | T Technology > T Technology (General) T Technology > T Technology (General) > T55.4-60.8 Industrial engineering. Management engineering |
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| Divisions: | Faculty of Engineering > Departement of Industrial Engineering | ||||||||||||
| Depositing User: | Christabela Jesselyn | ||||||||||||
| Date Deposited: | 17 Jul 2024 07:02 | ||||||||||||
| Last Modified: | 17 Jul 2024 07:02 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/26356 |
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