Pengaruh Digital Marketing dan Kualitas Produk Terhadap Keputusan Pembelian Toner Npure di Kota Surabaya

Winarsih, Siti (2024) Pengaruh Digital Marketing dan Kualitas Produk Terhadap Keputusan Pembelian Toner Npure di Kota Surabaya. Undergraduate thesis, UPN VETERAN JAWA TIMUR.

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Abstract

Purchasing decisions are an important aspect for companies in increasing sales of their products to consumers. This research aims to describe the reasons consumers make purchases online, as well as testing the influence of digital marketing and product quality on purchasing decisions for Npure Toner in the city of Surabaya. The sample determination method was purposive sampling with a total of 95 consumers ass respondents. The technique used ini collecting data is by distributing questionnaires. The first objective was analyzed descriptively qualitatively, the second objective used the SEM PLS 4.0 program to calculate and analyzed the data. The research result show that 1) Ease of access and the quality of the product offered are the reasons why Npure Toner consumers make online purchases in the of Surabaya 2) Digital marketing dan product quality have a significant and positive influence on purchasing decision.

Item Type:

Thesis (Undergraduate)

Contributors:

Contribution	Contributors	NIDN/NIDK	Email
Thesis advisor	Yuliati, Nuriah	NIDN0712076202	nuriah_y@upnjatim.ac.id
Thesis advisor	Fitriana, Nisa Hafi Idhoh	NIDN0021019601	nisa.hafi.agribis@upnjatim.ac.id

Subjects:

S Agriculture > S Agriculture (General)

Divisions:

Faculty of Agriculture > Departement of Agribusiness

Depositing User:

Siti Winarsih

Date Deposited:

03 Jul 2024 06:48

Last Modified:

03 Jul 2024 06:48

URI:

https://repository.upnjatim.ac.id/id/eprint/25421