Perancangan Media Promosi Romokalisari Adventure Land bagi Segmen Keluarga guna Meningkatkan Brand Awareness

Pramesti, Irna Yuli (2024) Perancangan Media Promosi Romokalisari Adventure Land bagi Segmen Keluarga guna Meningkatkan Brand Awareness. Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

ABSTRACT This research focuses on designing promotional media for Romokalisari Adventure Land to optimize brand awareness among families. The study used a mixed methodology, combining qualitative and quantitative approaches, which included interviews, observations and surveys to understand the needs and preferences of the target audience. This research aims to identify key factors in the promotional strategy that can strengthen Romokalisari's brand awareness as a family tourist spot with an adventure theme, and strengthen Romokalisari Adventure Land's position in the family tourism market, especially through the use of social media. The design concept in this research emphasizes the importance of attractive design and messages conveyed to the family segment. This was done by utilizing various aspects of graphic design, photography, and video creation. The research also explores ways to integrate family values and fun in promotional materials, so that brand awareness of Romokalisari Adventure Land for target family visitors can be achieved. The results of this thesis are expected to provide practical guidance for Romokalisari Adventure Land in increasing brand awareness for the family target audience. The resulting recommendations have the potential to increase promotional effectiveness and have a positive impact on brand awareness of Romokalisari Adventure Land. Keywords: Promotional Media, Brand Awareness, Romokalisari Adventure Land, Family Tourism, Tourist Attraction Promotion

Item Type:

Thesis (Undergraduate)

Contributors:

Contribution	Contributors	NIDN/NIDK	Email
Thesis advisor	Yani, Aditya Rahman	NIDN198109292021211002	aditya.dkv@upnjatim.ac.id
Thesis advisor	Aji, Restu Ismoyo	NIDN20119850106174	restu.ismoyo.dkv@upnjatim.ac.id

Subjects:

N Fine Arts > NC Drawing Design Illustration
N Fine Arts > NE Print media
N Fine Arts > NX Arts in general

Divisions:

Faculty of Architecture and Design > Departement of Visual Communication Design

Depositing User:

Irna Yuli Pramesti

Date Deposited:

05 Jun 2024 03:32

Last Modified:

07 Jun 2024 04:14

URI:

https://repository.upnjatim.ac.id/id/eprint/24295