Hidayat, Vandhu (2024) Perancangan Maskot Sebagai Identitas Visual Klinik Fan Vet Petcare Gresik. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
A mascot is a character or form that can be formed from humans, animals, or objects that are used as figures that are considered to depict and/or reflect the image of a company. Mascots have an important role in the visual identity of a company because they can make promotional activities more attractive. In a promotional activity, Mascots can interact with the audience in their own way so that it can make the atmosphere more lively and interesting. The design of the mascot for the Fan Vet Petcare Gresik clinic was carried out with the aim of strengthening the visual identity of a veterinary clinic so that it can attract more attention from animal lovers. The Fan Vet Petcare Gresik Clinic quite often creates educational content as well as holding promotions and campaigns for the good of animals that are still not well cared for on the streets and pets, so with the presence of a mascot for the Fan Vet Petcare Gresik clinic it is hoped that it can improve the activities carried out by the clinic. Fan Vet Petcare Gresik was delivered well and interestingly. The data analysis process and techniques use qualitative methods through the preparation stages and design creation stages. The data obtained will be analyzed descriptively to obtain conclusions as a reference in finding solutions to existing problems. The aim of this mascot design is to be visual identit of the Fan Vet Petcare Gresik veterinary clinic as well as to become its visual identity in promoting or campaigning for positive activities for animal lovers. In designing the mascot design, there will be several mascot design implementations with promotional designs or campaigns or educational content on social media.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts | ||||||||||||
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Hidayat Vandhu Vandhu Hidayat | ||||||||||||
| Date Deposited: | 04 Jun 2024 07:28 | ||||||||||||
| Last Modified: | 04 Jun 2024 07:28 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/24185 |
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