HERNANDA, IZZUL SHAFIRA FITRI (2024) STRATEGI KOMUNIKASI PEMASARAN PT. LAKONE SERASA JUARA MELALUI SOSIAL MEDIA INSTAGRAM DALAM MENINGKATKAN BRAND AWARENESS. Undergraduate thesis, UPN "VETERAN" JAWA TIMUR.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text
17043010001-Cover.pdf Download (1MB) |
|
Text
17043010001-bab1.pdf Download (290kB) |
|
Text
17043010001-bab2.pdf Restricted to Repository staff only until 3 June 2026. Download (351kB) |
|
Text
17043010001-bab3.pdf Restricted to Repository staff only until 3 June 2026. Download (125kB) |
|
Text
17043010001-bab4.pdf Restricted to Repository staff only until 3 June 2026. Download (253kB) |
|
Text
17043010001-bab5.pdf Download (11kB) |
|
Text
17043010001-daftarpustaka.pdf Download (130kB) |
|
Text
17043010001-lampiran.pdf Restricted to Repository staff only Download (284kB) |
Abstract
Instagram social media is considered to have the potential in helping promotions for capital or business owners in introducing their product brands products. PT Lakone is the first and only Smart Coffee Roasting brand in Indonesia today and the only one in Indonesia today. This roasting machine product is very unique because there is no button panel on the body of the machine everything is digital. This qualitative research is an important effort related to asking a question, through procedures, specific data collection from informants.marketing communication strategy of PT. Lakone Serasa Juara through Instagram social media in creating brand awereness by using some methods related to share, optimize, manage, and engage. In the some model there are 4 aspects that are very important for practitioners to develop a strategy. Practitioners develop a strategy. In this some model, it is generally in the form of model is generally circular and interrelated with one another, this is because social media can create a conversation that continues to grow. At when a company shares something with its audience, the company can also manage or engage with the audience. Can also manage (manage) or engage (engage) and the company can optimize (optimize) the message companies can optimize the messages they create to the public simultaneously. Instagram social media is considered to have the potential in helping promotions for capital or business owners in introducing their product brands their products. PT Lakone Communication Strategy Through the Use of Advertising Features On Social media by using the advertising feature by paying a fee on each social media platform, it will have an impact on product recognition and sales products. Both PT. Lakone holds annual events and also discounts for winners for the winners. The third is a communication strategy through uploading photos and videos on online media by uploading photos and images in real pictures and of course have good image quality and of course having good image quality will attract consumer interest to buy. Keywords : Marketing Communication, Instagram, The Circular Model Of SOME
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HE Transportation and Communications | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Izzul Shafira Fitri Hernanda | ||||||||
| Date Deposited: | 03 Jun 2024 04:11 | ||||||||
| Last Modified: | 03 Jun 2024 04:11 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/23869 |
Actions (login required)
 |
View Item |