Setiawan, Jonathan Diven (2024) Strategi Komunikasi Persuasif Pandawara Group Dalam Meningkatkan Kesadaran Masyarakat Indonesia Terhadap Kebersihan Lingkungan Melalui Media Sosial. Undergraduate thesis, UPN VETERAN JAWA TIMUR.
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Abstract
Pandawara Group is a non-profit organization in Indonesia that uses social media to increase public awareness about environmental cleanliness. The research method used is qualitative, with data collection through interviews, observation and documentation. The research subject is the Pandawara Group, and the research object is the group's persuasive communication strategy in increasing public awareness about environmental cleanliness through social media. Research found that Pandawara Group succeeded in attracting public attention with their persuasive communication strategies, including extensive use of social media, involvement of various parties, and an emotional approach. However, this group received criticism from environmental activists because it did not emphasize enough real solutions and concrete steps to overcome environmental problems. The research concluded that the Pandawara Group implemented three persuasive communication strategies: psychodynamic strategies, sociocultural strategies, and meaning construction strategies. Despite facing a number of challenges, this group has succeeded in attracting public attention and encouraging active participation in protecting the environment. This study suggests encouraging cross-sector collaboration in environmental campaigns to expand their impact and effectiveness, and takes the example of the Pandawara Group's approach to involving young people in environmental activities. Keywords: Persuasive communication, Pandawara, Environment Cleanliness
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD30.3 Communication in Organizations | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Jonathan Diven Setiawan | ||||||||
| Date Deposited: | 31 May 2024 08:09 | ||||||||
| Last Modified: | 31 May 2024 08:09 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/23746 |
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