Sari, Cindy Kartika (2024) Strategi Dinas Koperasi Usaha Kecil dan Menengah dan Perdagangan Dalam Pemberdayaan Pedagang Kaki Lima di Sentra Wisata Kuliner Convention Hall Kota Surabaya Kota Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
ABSTRACT The phenomenon of the existence of street vendors in urban areas has become a pro and con in the community. Surabaya as the second largest metropolitan city is also trying to overcome the problems caused by the existence of troubling street vendors. So that the Surabaya City Government through the Office of Cooperatives, Small and Medium Enterprises and Trade made efforts to organize and empower street vendors in the Culinary Tourism Center. This study aims to determine and analyze what strategies are carried out by the Department of Cooperatives, Small and Medium Enterprises and Trade in Empowering Street Vendors at the Surabaya City Convention Hall Culinary Tourism Center. The research method used is descriptive qualitative with data collection techniques in the form of observation, interviews, and documentation. The research focus used in this study uses the SOAR analysis approach. The results of this study indicate that: 1) the strengths aspect has advantages, namely its existence is beneficial to all parties, large and spacious buildings, has adequate facilities and good management. 2) the opportunities aspect is done by expanding marketing and promotion, utilizing technological developments, mentoring and coaching as well as cooperation between the government and the private sector. 3) aspirations aspect, namely the distribution of good aspirations through meetings, regular monitoring and evaluation. 4) the results aspect has been felt by the traders. Keywords: Empowerment; Culinary Tourism Centre; Strategy; SOAR
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) J Political Science > JA Political science (General) J Political Science > JF Political institutions (General) |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Public Administration | ||||||||
| Depositing User: | cindy kartika sari | ||||||||
| Date Deposited: | 31 May 2024 07:54 | ||||||||
| Last Modified: | 31 May 2024 07:54 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/23664 |
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