Prastyaningrum, RA. Bulan Anugrah (2024) Analisis Pengaruh Kepuasan Pelanggan, Kepercayaan dan Citra Merek Terhadap Loyalitas Pelanggan Produk Buttonscarves di Kota Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The development of hijab fashion in Indonesia is an interesting and significant phenomenon in the country's fashion industry. In Indonesia, the hijab fashion industry has grown rapidly in recent years. In recent years, the use of hijab with attractive patterns has become an important part of the development of Muslim fashion in Indonesia. The number of local hijab brands that accommodate current fashion hijab patterns can influence consumers in purchasing and using these products. This study aims to determine and analyze the efect of customer satisfaction, trust and brand image on customer loyalty on Buttonscarves products in Surabaya City simultaneously and partially. The type of research used is quantitative research. The population used in this study were Buttonscarves customers in Surabaya City with a minimum purchase or use of Buttonscarves products 2 times, using a sample of 204 respondents. The technique in this study uses purposive sampling technique. The data analysis technique used in this studyis multiple linear regression. Thus the results of this study indicate that customer satisfaction, trust, and brand image simultaneously have a significant efect on customer loyalty, customer satisfaction has no significant efect on customer loyalty, trust has a significant efect on customer loyalty, brand image has a significant efect on customer loyalty.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | RA. Bulan Anugrah Prastyaningrum | ||||||||
| Date Deposited: | 27 May 2024 06:42 | ||||||||
| Last Modified: | 27 May 2024 06:42 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/22886 |
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