Siagian, Ruth Natasya Novianti, Ruth Natasya Novianti (2024) PERSEPSI FOLLOWERS AMMAR ZONI TERHADAP AKUN INSTAGRAM @AMMARZONI PASCA TERTANGKAP NARKOBA KEDUA KALI. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Instagram is one of the platforms of choice that is now widely used by individuals to carry out personal branding, develop business, educate, and so on. This is what gave birth to the phenomenon of mentioning the word 'influencer' on social media. This influencer often receives criticism or judgment from his followers, which can be called interpersonal perception. This research focuses on the perceptions of Ammar Zoni's followers towards the Instagram account @ammarzoni because of the pros and cons of both drug cases. This research uses interpersonal perception theory which aims to determine the diversity of perceptions or views of each individual. The research method used is a qualitative descriptive method with the aim of uncovering and explaining the phenomenon being studied clearly and in detail. The data collection techniques used in this research are documentation and in-depth interviews. The results of this research are the impressions of Ammar Zoni's Instagram followers regarding the Instagram @ammarzoni case after the second drug addiction in the form of Ammar Zoni becoming a mysterious figure, feeling sorry for Ammar Zoni's family and himself due to his Instagram posts. , Ammar Zoni is the answer to the figure who is responsible because from Instagram posts @ammarzoni is still trying to be a good father figure for his two children, @ammarzoni's Instagram account is bad because of his drug actions so he feels Ammar Zoni is a liar..
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Ruth Natasya Novianti Siagian | ||||||||
| Date Deposited: | 13 May 2024 03:35 | ||||||||
| Last Modified: | 13 May 2024 03:35 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/22670 |
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