Faradiba, Nasywa (2029) PERANCANGAN DESAIN GRAFIS UNTUK MENDUKUNG STRATEGI DIGITAL MARKETING PT. OTAK KANAN. Project Report (Praktek Kerja Lapang dan Magang). UPN Veteran Jawa Timur. (Unpublished)
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Abstract
The Certified Internship and Independent Study Program (MSIB) is one of the initiatives under the Merdeka Belajar Kampus Merdeka program, aimed at providing students with real-world work experience. This internship took place at PT Otak Kanan for four months, focusing on digital marketing—specifically supporting Graha Office’s marketing strategy through graphic design. The goal of this program was to develop students’ professional competencies while helping the company enhance the effectiveness of its digital marketing efforts. During the internship, the author was involved in various activities, including creating social media content, designing Instagram feeds, Meta Ads, marketing kits, price catalogs, writing SEO articles, and producing video content. The work methods applied included identifying needs, conceptual planning, design execution, review and revision, publication, and evaluation based on content performance data. The results of these activities demonstrate that graphic design plays a crucial role in enhancing visual appeal and supporting the company’s digital marketing strategy. Through this program, the author gained practical experience that strengthened skills in graphic design, digital marketing, time management, communication, and teamwork. The internship at PT Otak Kanan provided insights into the application of Visual Communication Design principles in the industry and served as valuable preparation for entering the professional workforce. Translated with DeepL.com (free version)
| Item Type: | Monograph (Project Report (Praktek Kerja Lapang dan Magang)) | ||||||||
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| Subjects: | L Education > L Education (General) | ||||||||
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||
| Depositing User: | Nasywa Faradiba | ||||||||
| Date Deposited: | 02 Jun 2026 07:36 | ||||||||
| Last Modified: | 02 Jun 2026 07:36 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/53375 |
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