paelongan, gabriel jawsuldriandi (2025) Pengaruh Perceived Price Dan Perceived Quality Terhadap Purchase Intention Mobil Toyota Kijang Innova Zenix Pada Masyarakat Kelas Menengah. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The increasingly competitive Indonesian automotive market, particularly in the hybrid MPV segment, has prompted manufacturers to develop pricing and product quality strategies that can attract consumer interest. This study aims to analyze the influence of perceived price and perceived quality on the purchase intention of the Toyota Kijang Innova Zenix. The research method used a quantitative approach with Partial Least Squares (PLS) analysis based on questionnaire data from users and potential users. The results show that perceived price and perceived quality have a positive and significant effect on purchase intention. Pricing strategies that align with consumers' perceived value and consistent product quality have been proven to shape positive perceptions that drive purchase interest. This study is expected to serve as a reference for automotive manufacturers, particularly Toyota, in developing effective marketing strategies for hybrid vehicles in Indonesia. Keywords : Perceived price; Perceived Quality; Purchase intention
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics | ||||||||
| Divisions: | Faculty of Economic and Business > Departement of Management | ||||||||
| Depositing User: | SM gabriel paelongan | ||||||||
| Date Deposited: | 08 Dec 2025 03:21 | ||||||||
| Last Modified: | 08 Dec 2025 03:21 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/48134 |
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