Analisis Nilai Tambah dan Strategi Pemasaran pada Agroindustri Kopi Bubuk Sukmojati Pasuruan

Ummah, Rifana Rizki Maulida (2025) Analisis Nilai Tambah dan Strategi Pemasaran pada Agroindustri Kopi Bubuk Sukmojati Pasuruan. Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

Sukmojati Ground Coffee Agroindustry is a coffee processing industry in Dayurejo Village, Prigen, Pasuruan that plays a role in increasing the added value of coffee commodities and the welfare of farmers and community. The purpose of this research is to analyze the added value of green bean robusta into robusta ground coffee and formulate marketing development strategies in the Sukmojati Ground Coffee Agroindustry. The data analysis method used is the hayami method value added analysis and blue ocean strategy analysis. The results showed that processing green bean robusta into robusta ground coffee obtained an added value of Rp 29,485/kg with a value added ratio of 29% so that the added value obtained is positive and included in the medium category. Marketing development strategies that can be carried out by the Sukmojati Ground Coffee agroindustry include 1) Expanding partnerships with coffee shops and stores, 2) Partnering with traveling vegetable vendors, coffee communities, and souvenir shops, 3) Improving store performance and packaging, 4) Creating customer experience, 5) Diversifying products, 6) Selling through marketplaces, 7) Offering roasting and grinding services, and 8) Implementing green products. Keywords: agroindustry, added value, marketing development strategy

Item Type:

Thesis (Undergraduate)

Contributors:

Contribution	Contributors	NIDN/NIDK	Email
Thesis advisor	Mubarokah, Mubarokah	NIP196211141988032001	mubarokah@upnjatim.ac.id
Thesis advisor	Tondang, Ika Sari	NIP199506192022032012	ika.sari.agribis@upnjatim.ac.id

Subjects:

H Social Sciences > HD Industries. Land use. Labor > HD1401 Agriculture-Economic aspects

Divisions:

Faculty of Agriculture > Departement of Agribusiness

Depositing User:

Rifana Rizki Maulida Ummah

Date Deposited:

02 Dec 2025 06:21

Last Modified:

02 Dec 2025 06:21

URI:

https://repository.upnjatim.ac.id/id/eprint/47437